Which marketing strategy uses direct-to-consumer advertising to encourage customers to seek out a product?
A) Push strategy
B) Promotional mix strategy
C) Positioning strategy
D) Pull strategy
E) Added value strategy
Answer: D
Explanation: D) A pull strategy appeals directly to consumers who will demand the product from retailers. Pharmaceutical companies use direct-to-consumer advertising (DTC) to persuade consumers to aggressively request a product rather than to wait passively until the doctor suggests trying it.
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a. sustainability. b. ethical growth. c. economic security. d. strategic planning. e. philanthropic growth.
The cosmetics giant L'Oreal offers several product lines at a variety of prices. It targets the luxury market with its brand Helena Rubinstein, while less expensive offerings such as Elseve are targeted to large department stores and discounters
Is this practice a differentiated targeting strategy or an undifferentiated targeting strategy? Explain your answer.
The process of measuring and reporting operating data by areas of responsibility is termed responsibility accounting
Indicate whether the statement is true or false
While waiting in line to make a purchase at Target, Mitch sees signs reminding him to visit the company's website for online specials and to sign up on his smartphone for the Target Circle Rewards Program. Other signs remind him that Target will match competitors' prices on any item they sell. This is an example of which 4E framework?
A. Excite B. Educate C. Energize D. Engage E. Experience