The difference between advertising and publicity is that advertising is
A. designed for very targeted audiences, while publicity reaches mass audiences.
B. designed to remind consumers, while publicity is used to persuade consumers.
C. more effective in reaching consumers.
D. a paid form of marketing communication.
E. almost always used in conjunction with consumer satisfaction surveys.
Answer: D
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Which of the following is a disadvantage of partnership firms?
A) They cannot be dissolved without the permission of the SEC. B) They are taxed at multiple levels: corporate level and individual level. C) They have more difficulty in raising capital as compared to a sole proprietorship. D) They have mutual agency which creates personal obligations for each partner.
Maznevski's map-bridge-integrate model helps global team members
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When price competition is fierce, the incidence of the corporate income tax
A. Cannot be passed on to customers or suppliers, and must be borne solely by shareholders B. May be passed on to employees through lower compensation C. Can be mitigated only with tax reform D. Is borne primarily by customers through higher prices or lower product quality