Gerry always purchases clothing made by S&G Clothing. He tells others about how much he likes their clothes and the high levels of quality maintained by S&G. When a shirt he purchased turned out to be defective, instead of switching to another clothing company, he gave S&G a chance to fix the problem and still shops there. Which dimension of brand equity does Gerry demonstrate?
A. perceived quality
B. brand assets
C. brand awareness
D. brand loyalty
E. brand association
Answer: D
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a. $2000 and $1200. b. $3200 and $200. c. $3600 and $800. d. $4000 and $600.
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What is the main reason that participant surveys are not typically accurate in assessing training program effectiveness?
a. Participants are not likely to give honest answers since they do not wish to harm their employment. b. Surveys get a low response rate. c. Surveys are costly and time-consuming to implement. d. Responses tend to reflect the entertainment value of the training rather than its effectiveness for the organization.
Typing and printing your notes will make them easier to read, but this process will not help you learn the material
Indicate whether the statement is true or false