According to Avinash Murthy, the four key takeaways from the Ice Bucket Challenge campaign are have a cause people can relate to, have influential celebrity endorsers, keep it simple, and ______.
a. include global communications
b. hire a public affairs officer
c. make it fun
d. make it educational
c. make it fun
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Cognitive modification is a method that focuses on your message and your audience, but not on your skills or sense of self-worth
Indicate whether the statement is true or false
Meetings should always begin
A. at the designated time. B. 10 minutes after the designated time. C. only when all the participants have arrived. D. five minutes after the designated time.
Most Americans’ choices of media types can best be described as ______.
A. stratified based on age B. a buffet approach C. limited to one or two choices D. inherited from their parents
A direct approach to relationship initiation
a. is awkward and usually ineffective. b. may be the cause of a relationship never getting off the ground. c. may have better chances of success than pick up lines. d. is a rehearsed question or comment designed to make the communicator appear attractive. e. is often creative and humorous lines of dialogue.