What are the different types of interactions needed in a marketing managers job?
What will be an ideal response?
The marketing manager's job can be described by a large number of interactions both within and outside of the organization. External interactions include working with the company's or brand's advertising agency, dealing with suppliers, improving relationships with members of the channel of distribution system, talking about the firm's prospects with members of the media (e.g., business press, trade journals), and interacting with government agencies for export/import licenses. Marketing managers also interact with the legal department, financial management, senior management, and board of trust.
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________ is defined as a group of processes in an organization that makes service seamless to customers by ensuring that things work properly and the customer is satisfied.
A. Management information system B. Customer-friendly system C. Product development D. Employee empowerment
In a marketing information system (MIS), data flows through the organization from internal company data, competitive intelligence, and
A. customer insights. B. mathematical modeling. C. marketing research. D. statistical models.
Interest expense paid on home loans and car loans is deductible from your income tax
Indicate whether the statement is true or false.
The upper-level managers of Brooms International, a 120-year-old broom and mop manufacturing company, realize that their production facility is outdated. Therefore, they know their competitors, with newer production plants, have gained a competitive advantage over their organization. This is an example of an external weakness.
a. True b. False