In "phone wars" with MCI, Sprint, and other carriers, AT&T has switched from heart warming ads that show family members sharing love and support via phone ("It's the next best thing to being there") to ads that focus on long-distance savings
This is most likely because AT&T advertisers have discovered that
a. phone service is viewed by most consumers as a social identity product.
b. sad or nostalgic moods cause people to process ad contents in a biased way.
c. phone service is viewed by most consumers as a utilitarian product.
d. most consumers do not view long-distance companies as a relevant concern.
Answer: C
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Abigail wants to be a jockey, even though her body size makes this career choice unrealistic. Eli Ginzberg would suggest that Abigail is in the ___________ period in choosing a career
a. premature c. tentative b. fantasy d. realistic
Determining whether a child is suffering from abuse or neglect is often difficult for
all of the following reasons except: a. Most cases of alleged child maltreatment that come to the attention of authorities are not so blatant as to make the determination of abuse or neglect self-evident. b. Abuse and neglect rarely occur in isolation. c. What may be considered abusive or neglectful at one stage of development may not be at another. d. The legislation provides only broad guidelines to establish working definitions of child abuse and neglect. e. The legal definitions of abuse and neglect are deliberately vague so as to accommodate cultural differences in child rearing practices among different ethnic groups.
The term that Freud used for mistakes caused by unconscious desires is
a. Freudian slips. b. projections. c. parapraxes d. defense mechanisms.
If you had created a new survey, in what ways would you verify its construct validity?
What will be an ideal response?