Perception is a three-step process that involves
A. motivation, personality, and attitudes.
B. classifying, recording, and eliminating information received through the senses.
C. collecting, eliminating, and organizing information inputs.
D. selecting, organizing, and interpreting information inputs.
E. anticipating, classifying, and discarding information inputs.
Answer: D
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An example of a cash inflow from operating activities is
a. net income. b. issuance of preferred stock. c. buying and selling debt and equity securities. d. lending money and collecting the principal on the related loans.
Netflix has one of the highest customer loyalty ratings in the entertainment industry with approximately 74% of current subscribers continuing to renew their subscription with Netflix on a month-to-month basis. In addition, many customers have cancelled their cable or satellite subscriptions and rely almost exclusively on streaming services such as Netflix for their entertainment. Netflix offers three different payment options or plans for customers-the basic plan at $7.99 per month, standard plan at $10.99 per month, or a premium plan at $13.99 per month. Thus, subscribers who renew on a monthly basis would pay between $95.88 and $167.88 per year to continue their Netflix service. If 74% of subscribers continue their service on an annual basis, Netflix is able to build a stable revenue
stream based on repeat purchasers. A quick snapshot of one customer revealed that the customer had subscribed to the Premium plan for five years and generated over $700 in revenue to Netflix. Which of the following marketing terms best captures the importance of customer loyalty and its impact on Netflix? A. Customer impact score B. Customer retail calculation C. Customer lifetime value D. Customer profitability value
Jack Spratt makes candlesticks. His fixed cost is $5,000, variable cost is $3.50, and selling price, $8.50. To what value must he reduce his variable cost if he wants a break-even point of 900 units?
What will be an ideal response?
Online Acceptance. Stewart Lamle invented "Farook," a board game similar to "Tic Tac Toe." In May 1996, Lamle began negotiating with Mattel, Inc, to license "Farook" for distribution outside the United States. On June 11, 1997, the parties met and
agreed on many terms, including a three-year duration, the geographic scope of the agreement, a schedule for payment, and a royalty percentage. On June 26, Mike Bucher, a Mattel employee, sent Lamle an e-mail titled "Farook Deal" that repeated these terms and added that they "ha