Which of the Four Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?
A. Price
B. Promotion
C. Product
D. Place
Answer: C
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Answer the following statements true (T) or false (F)
1. Globalization refers to decreasing constraints, whether economic, political, or cultural among the peoples of the world. 2. Canadian universities are increasingly recruiting faculty and students from other nations. The global labour market is an example of political globalization. 3. NAFTA is a result of economic globalization. 4. American cultural imperialism has resulted in shifting values in other nations. 5. Whereas political and social/cultural globalization are controversial, economic globalization is accepted as a positive approach.
Top Gear is an award-winning British television series about motor vehicles, mainly cars. It is presented by hosts who test drive new cars and provide reviews on the cars' performance, their prices, and other factors
Which of the following personal communications channels is Top Gear closest to in description? A) expert channel B) formal channel C) social channel D) sponsored channel E) advocate channel
The process of formulating the code of ethics facilitates discussion among employees about what is right and wrong and ultimately leads to better decisions
Indicate whether the statement is true or false a. True b. False
The greater the variability of the possible returns on an investment, _____.?
A. ?the lesser the expected return B. ?the lower the standard deviation of the investment C. ?the higher the actual return on the investment D. ?the riskier the investment E. the lower the beta of the investment