Which of the following statements about account planning is true?
A. The knowledge gained during account planning can only be used during the planning period because of its proprietary nature.
B. Account planners work with the client as well as other agency personnel.
C. Account planners conduct only quantitative research.
D. Account planners conduct only qualitative research.
E. With account planning, the agency takes a permanent leadership role in the development of creative strategy.
Answer: B
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Which of the following is an example of a limited-service retailer?
A) Customers at TAB pick out the products they want and pay at the checkout counter. B) Salespeople at Eli are always on hand to offer shoppers advice and assistance in choosing products. C) Mina's allows customers to check out their own purchases in order to reduce the staff count. D) CLO's offers a number of merchandise-return privileges, customers need information and assistance while shopping. E) Alison's stocks a number of specialty products and the store's salespeople generally help shoppers with all their needs.
A vertical integration strategy can expand the firm's range of activities
A. to complement the industry's horizontal value chain line of profitability. B. to establish full integration by participating in a tapered integration (without the outsourced and in-house activities). C. backward into other industry business lines and/or forward to suppliers of raw materials. D. to enable the supply chain the opportunity for expansion. E. backward into sources of supply and/or forward toward end users.
What are the remedies available for violations of the Civil Rights Act of 1964?
__________ focuses on how the burden and benefits of a particular system are distributed
a. Compensatory Justice b. Retributive Justice c. Distributive Justice d. Rawlsian Justice