When a regular customer calls a well-known pizza delivery restaurant, the order-taker types in the caller's name. The computer screen shows the customer's address, phone number, directions to his or her house, his or her usual order, and the date and frequency of orders. If the customer has not ordered during a two-month period, or the average number of orders has been down, then the pizza parlor mails them a coupon of their favorite pizza. Which of the following does the pizza parlor use?
A. Data warehouse
B. Data scrapping
C. Direct marketing
D. Web scrapping
E. Direct account management
Answer: A
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Chet meets each Wednesday night at his local bookstore with a small group of computer enthusiasts. The group calls itself X-Hackers because at one time all of these select members were hackers
Today, members of the group have similar values and have pledged to stop computer hacking. Which membership factor best describes what brings this group together? A) Propinquity B) Mere exposure C) Group cohesiveness D) Avoidance
If the dollar’s real exchange rate index increases, then American products become more affordable to foreign buyers.
a. True b. False
The ‘R' in REA stands for
a. ratios b. relationships c. resources d. reserves
The project ________ is responsible for the continued support of consistent application of selection criteria, standards, processes, training, and general assistance to project managers.
Fill in the blank(s) with the appropriate word(s).