In discussing the structure of the marketing research industry, your authors define an internal supplier firm as one which:

A) makes research decisions based primarily upon information supplied by the internal reports system
B) has its marketing research provided by an entity, such as a marketing research department, within the firm
C) is organized in a staff relationship to other internal departments
D) provides syndicated services but only to members of the syndicate
E) provides marketing research obtained from records of the Internal Revenue Service


B

Business

You might also like to view...

J. Lovett, bookkeeper, incorrectly recorded the payment of rent as $5,200 . The rent should have been recorded as $2,500 . This is an example of

a. a slide and transposition. b. a transposition. c. a slide. d. None of the answers listed

Business

Answer the following statements true (T) or false (F)

1. Telecommuting has been found to enhance employee satisfaction and performance. 2. Over the past 10 years, business crime has all but disappeared, thanks to technological oversight. 3. George is developing a new employee schedule for his lawn care service due to the increase in business during the summer. While doing this, George is involved in organizing. 4. Susan, a district manager for a large retail chain, is comparing the goals of her stores with recent sales. She knows that two stores are underperforming, so she plans on meeting with those managers to discuss corrective action; this process is the controlling managerial function. 5. Martina recently met with her manager, Omari, who spent time motivating her by showing Martina how important she is to the company's success. Martina is now excited to do her part to help the company achieve its goals. Omari was performing the management function known as leading.

Business

An adjusted trial balance will probably list more accounts than are listed in the trial balance

Indicate whether the statement is true or false

Business

Charismatic leadership is distinguished from other forms of leadership

a. by the leader’s use of reward power and expert power b. by the leader’s use of expert power and legitimate power c. by the followers' perceptions of the manager's formulation of a shared and idealized future vision as well as his or her effective articulation of this vision in an inspirational manner d. by the leader’s use of coercive power

Business