Florian Fasteners recently introduced a new line of products. In order to promote its product, it sent samples to the addresses of a few select customers. Which of the following types of marketing is evident from this example?
A) direct-mail marketing
B) telephone marketing
C) direct-response TV marketing
D) mobile marketing
E) kiosk marketing
A
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A $1.00 coupon is placed inside a box of Quaker Oats. This is an example of a(n):
A) instant-redemption coupon B) bounce-back coupon C) cross-ruffing coupon D) response offer coupon
A manager's decision to run a quarter-page ad in the business section of the local newspaper to promote goodwill toward his company is part of an operational plan
Indicate whether the statement is true or false
Which of the following choices is closest to the amount of money that must be invested today in order to have $25,000 at the end of four years if the rate of return is 12% compounded annually?
A. $22,300. B. $19,900. C. $15,900. D. $17,100. E. None of the answers is correct.
Which organization was originally designed to encourage free trade between member states by regulating and reducing tariffs on traded goods?
A) NAFTA B) EU C) ASEAN D) GATT