Selina wants to study how often radio morning shows feature international guests. To account for the possibility that the day of the week may affect interviewee choice, she randomly selects a sample of each day of the week during each month of the study period. What is this selection process called?

a. Cluster sample
b. Composite week
c. Disproportionate stratified sample
d. Simple random sample


b

Communication & Mass Media

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"Imagine that you are in a situation where an angry mob has accused a friend of a serious crime, and they are going to hang him because they believe your friend is guilty, even though he isn't. Your only chance to save your friend is to convince the unruly mob of your friend's innocence." This is best described as __________.

A. a hypothetical illustration B. a factual narrative C. a literal analogy D. a literal metaphor

Communication & Mass Media

Ethos refers to the audience's attributions about the speaker's character

Indicate whether the statement is true or false

Communication & Mass Media

Kristin is attending a training program on structuring problem solving. In one of the training sessions, she is working on applying the skills she is learning to work on a current project in her office. Your text describes this as a/an

a. role play. b. demonstration. c. Simulation d. project based learning.

Communication & Mass Media

BIA/Kelsey predicts social media advertising will grow to an estimated ________ by 2018

a. $10 billion b. $15 billion

c. $20 billion d. $25 billion e. none of the above

Communication & Mass Media