________ is the last stage of the personal selling process.
A. Handling customer objections
B. Following up with customers
C. Opening the relationships
D. Qualifying prospects
E. Prospecting for customers
Answer: B
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Laila rented an apartment from Imani Inc. Her guest, Joseph, slipped on a banana peel on the common stairway as he entered the apartment building. Given the scenario, ________.
A. Laila is liable for Joseph's injury as she invited him to the apartment B. Joseph cannot recover compensation from Imani Inc. as he is not its tenant C. Imani Inc. will be liable to Laila only D. Joseph can recover compensation from Imani Inc. if he can show that it did not use reasonable care in maintaining the stairway
Jason wanted to better understand how his customers assess service quality. This is an example of a ________
A) marketing research problem B) research question C) research design D) research plan E) type of research
Loyal customers
a. are always more profitable than transient or transaction-oriented customers. b. should be retained at all costs. c. may cost more to serve than transaction-oriented customers. d. have a cost to acquire that exceeds the cost to retain. e. rarely increase their purchases from the selling company over time.