Buyers are in position to exert strong bargaining power in dealing with sellers when
A. they buy the product infrequently or in small quantities and are not particularly well-informed about sellers' products, prices, and costs.
B. buyer demand is growing rapidly.
C. buyers are price sensitive because the product represents a significant portion of their purchasing budget.
D. their costs to switch to competing brands or to substitute products are relatively high.
E. a particular seller's product delivers quality or performance that is very important to the buyer and is not matched by other brands.
Answer: C
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