Prior to its production, LEGO marketing managers developed a(n) ________ for the innovative MINDSTORMS EV3 robot capable of walking or skating, perhaps by adding an infrared sensor.
A. product substitute
B. product hypothesis
C. virtual concept
D. new-feature matrices
E. new-product concept
Answer: E
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In case of monetize, harvest, and divest defensive strategies, each strategy is designed to ________
A) maximize immediate cash flow B) maximize brand equity C) increase customer loyalty D) facilitate long-run growth in market share E) diversify growth
Which type of marketing, as defined by the service marketing triangle, includes recruiting, motivating and training?
What will be an ideal response?
Which of the following is an intangible asset that is not typically amortized?
A) patent B) copyright C) franchise D) goodwill
Billie and Teddy are bickering about a minor issue and they seem to be agreeing, but at the same time because they are stating their cases differently they think they are engaged in a conflict. This is an example of which of the following?
A. low-intensity conflict B. medium-intensity conflict C. high-intensity conflict D. pseudoconflict