Bringing an audience back to your central idea is known as _________

Fill in the blank(s) with the appropriate word(s).


Answer: staying on message

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. The “essence” of charismatic leadership, according to one team of researchers who studied the speaking of former presidents Bush and Clinton, may be the presence of emotional contagion. 2. Studies show that in a debate, nonverbal signs of disapproval from the listening opponent, such as sighing or rolling eyes, will damage the credibility of the speaker. 3. According to the elaboration likelihood model, the more likely a listener is to focus on the issues, the less likely it is that he or she will be influenced by the delivery (nonverbal behavior) of the speaker. 4. Modeling theory assumes that when a person “picks up” something from a media idol, such as a hairstyle, the person is rewarded in some way for modeling that hairstyle. 5. Research shows that very frequent media consumers are more likely to be dissatisfied with their bodies than infrequent media consumers.

Communication & Mass Media

The mayor of a metropolitan city partners with a city health care organization, and consults with a public relations firm when she decides to start a free helpline for teens who are depressed and have suicidal tendencies

Which public relations tactic is being used here to help depressed teens? a) Use of service b) Creation of educational material c) Use of newsletter d) Creation of event

Communication & Mass Media

The ordinal level is the weakest form of measurement

Indicate whether the statement is true or false.

Communication & Mass Media

A(n) ________ statement must be made by the observer after observation and must be limited to what is observed

A) inferential B) factual C) fact-inference D) personal

Communication & Mass Media