Regarding advertising media selection, which of the following is the best advice?
A. "Be sure the media match your target market."
B. "Make sure your first media choice reaches the whole target market."
C. "Avoid the local media."
D. "Set very general promotion objectives to stay flexible."
E. "There is no such thing as a must buy."
Answer: A
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Which of the following is the reason why privacy breaches present major risks in this era of information system computing?
A) The amount of information that is stored in information systems is vast and very private. B) It is not possible to identify the source of a security breach. C) The information systems are isolated from each other. D) Cheaper storage devices offer faster transport of confidential information from one geographical location to another.
Answer the following statement(s) true (T) or false (F)
There are only two viewpoints from which a business plan should be written: the entrepreneur's and the financial source.
Which of the following statements about cash basis accounting and accrual basis accounting is correct?
A. Using the cash basis of accounting, if payment is received before delivery of goods or a service, net income is affected when goods or services are delivered. B. Using the accrual basis of accounting, if payment is received before delivery of goods or a service, revenue is recorded at the time the payment is received. C. Using the accrual basis of accounting, if payment is received after delivery of goods or a service, an asset is recorded at the time the good or service was delivered. D. Using the cash basis, if payment is received after delivery of goods or a service, deferred revenue is recorded.
The purchase accounting method for mergers requires that:
A) the excess of the purchase price over the fair market value of the target firm be recorded as a one-time expense on the income statement of the acquiring firm. B) goodwill be amortized on a yearly basis. C) the equity of the acquiring firm be reduced by the excess of the purchase price over the fair market value of the target firm. D) the assets of the acquired firm be recorded at their fair market value on the balance sheet of the acquiring firm. E) the excess amount paid for the target firm be recorded as a tangible asset on the books of the acquiring firm.