Which of the following forecasting techniques is usually used for short-term forecasts using only past exchange rate data, and some other data such as the volume of currency trade, to predict future exchange rates?
A) market-based forecasts
B) fundamental analysis
C) technical analysis
D) statistical analysis
Answer: C
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Jerry and the team working on the Roger Tire Company marketing research project are developing ways to test their hypothesis that drivers of larger trucks prefer dual belted radial tires. What type of research are they conducting?
A) simple research B) exploratory research C) descriptive research D) causal research
Minority interest may be found in the asset section of a consolidated balance sheet
Indicate whether the statement is true or false
Loyal customers
a. are always more profitable than transient or transaction-oriented customers. b. should be retained at all costs. c. may cost more to serve than transaction-oriented customers. d. have a cost to acquire that exceeds the cost to retain. e. rarely increase their purchases from the selling company over time.
Which of the following is not a primary factor that a large firm with international operations should consider when choosing the appropriate structure for its organization?
A. the degree of product diversity B. the extent of international expansion C. the degree of market diversity D. the type of strategy (global, multidomestic, or transnational)