Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________

A) product communications
B) market development
C) dual adaptation
D) diversification
E) communication adaptation


E

Business

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A local symphony has figured, through local demand analysis that for every $1 increase in the price of its ticket, there will be a corresponding drop of 100 fewer tickets sold

If the fixed cost of a production is $100,000, the cost of each performance is $10,000 and the cost for attracting each person attending is $10 . The symphony is examining five price points -$30, $35, $40, $45 and $50 . The symphony historically priced its tickets at $40 and averaged attendance of 6,000 over the course of six shows. The theater's capacity is 10,000 over the six-show run. Which price offers the optimum price point for the symphony? a. $30 b. $35 c. $40 d. $45 e. $50

Business

Describe why a firm utilizing assembly lines may wish to utilize shorter production runs. What disadvantages might such an approach pose?

What will be an ideal response?

Business

In which stage of the product life cycle do profits begin to decrease?

A. Introduction B. Growth C. Maturity D. Decline E. Recovery

Business

What does a buy-sell agreement do?

A. It states what a business can do and provides other financial information. B. It lays down the rights, duties, and responsibilities of each partner involved in a business. C. It details the terms by which stockholders can purchase each other's interest. D. It oversees the usage of an expensive asset.

Business