Barbara, a purchasing agent for UTA, was fired for good reason. Being angry about her dismissal, she calls one of UTA's suppliers and orders 1,000 purple widgets UTA does not need. If UTA, the principal, is held liable for this transaction, it is because Barbara had:
a. express authority b. implied authority
c. apparent authority d. actual authority
e. none of the other choices apply
c
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Reputations are perceived and highly objective in nature.
Answer the following statement true (T) or false (F)
Which of the following is a potential downside to using patriotic themes in marketing programs?
A) Consumers rarely respond to patriotic marketing messages in a favorable manner. B) A consumer's societal orientation has no visible impact on product consumption. C) Patriotism could be viewed as an attempt to cash in on the nation's emotions. D) Patriotic Americans may have less disposable income than reformers. E) Mass marketing has limited appeal among patriotic Millennials.
Demand-based pricing strategies are easy to use.
Answer the following statement true (T) or false (F)
What is the best advice for answering interview questions?
A) Use the interviewer's name and title every time you answer a question to show respect. B) To be concise, answer questions with a simple yes or no whenever possible. C) Don't be afraid to reveal weaknesses because doing so will make you look human. D) Clarify vague questions when necessary.