The CEO of a large company asks the sales manager to report the sales figures of the previous quarter. The manager immediately sends her the list of products sold in the previous quarter
These details do not qualify as good information because they are ________.A) too narrow in scope
B) too expensive
C) not timely
D) not relevant
D
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With respect to the brand building pyramid, at which of the following "building block levels" would we expect the consumer to develop an intense, active loyalty?
A) salience B) imagery C) feelings D) judgments E) resonance
Barney asked whether organizational culture could be a source of:
a. Innovation b. Customer retention c. Employee motivation d. Sustained competitive advantage
Patrick told his boss, "Unless we invest in new technology, such as computer-integrated manufacturing (CIM), we will not be able to deliver more high-variety and high-volume products. With CIM, we will have computer-aided ________ and computer-aided ________, so that the work of our engineers and factory workers will be more in sync."
A. design; shipping B. design; manufacturing C. ordering; manufacturing D. purchasing; shipping E. purchasing; manufacturing
Product-oriented vision statements are better suited than customer-oriented vision statements for helping companies to adapt to changes in the external environment.
Answer the following statement true (T) or false (F)