According to the persuasion matrix, which of the following is an independent variable in the consumer's response process?
A. attention
B. yielding
C. comprehension
D. retention
E. destination
Answer: E
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John, a sales rep of a pharmaceutical company, begins to fill out the order form as Mathew, a medical practitioner at St. Gregory's Medical Center, answers questions about the stock of medicines in the hospital. Which of the following traditional closing methods is being used by John in this scenario?
A. The standing-room-only close B. The emotional close C. The minor-point close D. The assumptive close E. The benefit-in-reserve close
One of the advantages of licensing is:
A) licensees have limited control. B) licensees have considerable autonomy. C) license agreements have short life. D) licensees can develop similar products. E) licensees have considerable leverage.
If you are the kind of person who will trust the new team leader unless you are given a reason not to, then you have a ______ trust.
A. disposition-based B. perception-based C. cognition-based D. affect-based
The general requirements for a liquidated damages clause to be enforceable are that:
A) The liquidated damages clause applies only to unforeseeable damages. B) Actual damages are difficult to determine and the liquidated damages amount is reasonable. C) The parties have rescinded the contract. D) The breaching party used its best efforts to avoid a breach of the contract. E) Actual damages exceed the amount foreseen by the parties.