According to research cited in the text, gays and lesbians

a. Tend to have more money than other Americans, and they spend it
b. Have no preference for products advertised in publications targeting a gay audience
c. Are such a small minority, most advertisers don’t need to address them as a separate market
d. Don’t read “mainstream” publications


a. Tend to have more money than other Americans, and they spend it

Communication & Mass Media

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Which of the following guidelines is an effective strategy for preparing an introduction?

A) Prepare the body of the speech before the introduction. B) Prepare the introduction before the body of the speech. C) Prepare the conclusion of the speech first. D) Write the transitions before the introduction and conclusion. E) Outline the introduction as you would the body of the speech.

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