The term glocalization refers to:
A) a renewed interest in sustaining and promoting the uniqueness of a place.
B) the diffusion of American brands, values, and attitudes throughout the world.
C) the idea that global and local forces interact and that both are changed in the process.
D) the conversion of an object, a concept, or a procedure once not available for purchase into a good or service that can be bought or sold.
E) the use of goods to satisfy human needs and desires.
Answer: C) the idea that global and local forces interact and that both are changed in the process.
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