Differentiate among the three most common types of bridges. What are they called, and where are they most useful?

What will be an ideal response?


The lead-cleanup bridge is used to fill in any missing elements from the 5W’s and 1H. The quote bridge is used to engage readers in stories about meetings, speeches, or news conferences. The advance-the-story bridge follows the inverted-pyramid approach by discussing the second-most important information after the lead.

Communication & Mass Media

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List the seven universally recognized facial expressions according to research by Ekman and colleagues

What will be an ideal response?

Communication & Mass Media

When a speaker describes pungent breath or freshly mown grass, which kind of imagery is being used?

a. visual b. auditory c. gustatory d. olfactory

Communication & Mass Media

The definition of book does not include e-books and audiobooks

a. True b. False

Communication & Mass Media

The recognition that differences are rooted in cultural teachings and that no customs, traditions, or behaviors are intrinsically better than ours reflects which response to diversity?

A) tolerance B) understanding C) respect D) acceptance E) participation

Communication & Mass Media