Kei, a senior marketing manager of a pizzeria in North Florida, is currently researching electronic collections of consumer information within the company network to arrive at crucial marketing decisions. In this instance, Kei is using ________
A) ethnographic research
B) internal databases
C) descriptive research
D) data warehouses
E) causal research
B
You might also like to view...
A distinguishing factor about utilities is that generally their services are not duplicated by another firm
Indicate whether the statement is true or false
An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods is called a ________
A) category killer B) factory outlet C) specialty store D) superstore E) warehouse club
The aim of service design is to answer the question, ______?
A. What is the maximum price we can charge for the service B. What is the nature of interaction between the customer and the service provider C. How can we convince the customers they are getting more than they paid for D. How can government regulations on service design be circumvented
Which of the following statements about the World Trade Organization (WTO) is true?
A) The WTO is a branch of the U.S. government. B) Only countries that belong to established economic communities are granted membership in the WTO. C) Only developed nations are granted membership to the WTO. D) The WTO's main function is to help least developed countries grow their economies. E) The WTO is the most powerful international organization dealing with the global rules of trade between nations.