Answer the following statement(s) true (T) or false (F)
1. Primary audiences are the audience you want to reach based on listening and monitoring on social media that could become important for the brand.
2. A creator, which is compared to a celebrity endorser, are more relatable and viewed as a trustworthy source of information.
3. False influencers are not that impactful in the social media industry. They do not do harm to brands and other influencers.
4. Micro-influencers are not as effective as influencers because they do not have a large audience.
5. Demographics focus on the attitudes, behaviors, and interests of the key audience.
1. False
2. False
3. False
4. False
5. False
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By what collectivist cultures are defined?
a. Collectivist cultures are loosely integrated. b. Collectivist cultures do not require loyalty. c. The individual shows patterns of group behavior. d. The interest of the group prevails over the individual.
Discuss the effects of low elaboration and high elaboration on the speaker's message.
What will be an ideal response?
When you analyze the speaker and the situation to make judgments about the message presented, you are engaging in
A. critical thinking. B. second-person observation. C. active listening. D. long-term memory.
Often a disagreement is caused by a lack of________, in which case your first task is to clear it up
Fill in the blank(s) with the appropriate word(s).