Target market segments are defined by common factors such as ________.
A. psychographics
B. geography
C. demographics
D. All of these.
Answer: D
You might also like to view...
Product categories are considered to be the business units that should be customized on a store-by-store basis to satisfy customer needs. Which of the following best describes this process?
A) category management B) market segmentation C) efficient consumer response D) continuous replenishment program
Investors reward companies most that announce IT initiatives with which type of strategic role?
A. Informate - up. B. Transform. C. Informate - down. D. Automate.
The way to improve your self-confidence and self-esteem is to change your thoughts through positive ______.
a. self-esteem b. self-confidence c. self-image d. self-talk
Milltown Company sells used cars. During the month, the dealership sold 22 cars at an average price of $15,000 each. The budget for the month was to sell 20 cars at an average price of $16,000. Compute the dealership's total sales variance for the month.
A. $32,000 favorable. B. $22,000 unfavorable. C. $32,000 unfavorable. D. $22,000 favorable. E. $10,000 favorable.