Ideally, a good marketing mix should
A. not include much advertising, because it's expensive and usually isn't very effective.
B. be determined by which marketing mix costs the least.
C. be very similar to the marketing mix typically used by key competitors.
D. flow logically from all the relevant dimensions of a target market.
E. bring big profits to the company.
Answer: D
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In the context of financial securities,which of the following statements is true of certificates of deposit?
A. Certificates of deposit with longer maturities typically earn a lower interest rate than certificates of deposit that have shorter terms. B. They can be cashed in before they mature without incurring any penalty. C. They offer higher returns than most other types of investments. D. The rate of interest paid oncertificates of depositis often higher than the rate on a regular savings account.
Defined-contribution employer-sponsored retirement plans provide you with a specific amount of income when you retire, based on factors such as your salary and years of employment
Indicate whether the statement is true or false.
Intellectual property ____________________ concern the ownership and use of intellectual property such as software, music, movies, data, and information.
Fill in the blank(s) with the appropriate word(s).
Caleb only watches Fox News because he disagrees with more liberal political views and believes all other news outlets are fake news. Caleb has a confirmation bias when it comes to news.
Answer the following statement true (T) or false (F)