Which of the following is true about how people perceive a person's credibility?

A. Only the person's qualifications are really important to credibility.
B. Everyone sees credibility in terms of the same characteristics.
C. There is no way for a communicator to develop stronger credibility.
D. All of the above.
E. None of the above.


E.

Communication & Mass Media

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Anabelle. is using a motivated sequence to persuade his audience. What will his first step be?

A. Establish a need for change. B. Advance a proposal to satisfy a need for change. C. Gain attention. D. Visualize what things would be like with a change.

Communication & Mass Media

According to the textbook, the problem with using ?man? as a generic reference to all people, is

it ________. A) makes women seem to be the standard B) maintains sex based perceptions C) is more awkward D) is not a problem

Communication & Mass Media

How do customers know whether the clothes they order from Lands’ End will fit?

a. Customers can try on the clothes in a Lands’ End store before ordering. b. The company sends representatives to your house to take your measurements. c. Customers create a 3-D model of themselves so they can virtually “try on” items. d. The company’s telephone operators use videoconferencing.

Communication & Mass Media

Which of the following is NOT a question to ask during analysis of data?

A. What individuals should we interview? B. Why did people respond in specific ways to specific questions? C. What should be done with blanks on the survey forms? D. What conclusions can you draw?

Communication & Mass Media