Rebecca is a manager in a large publishing house. She and a few other managers do the tactical planning once the strategic plan is prepared. Rebecca is a _____ manager.
A. general
B. middle
C. top-level
D. first-line
Answer: B
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Which of the following is an example of informational advertising?
A) Volkswagen famed "Drivers Wanted" campaign B) Pringles campaign with the tagline "Once You Pop, the Fun Don't Stop" C) KFC's fast-food range that it claims to be "Finger Lickin' Good" D) The California Milk Processor Board's famous "Got Milk" campaign E) Excedrin's ads that claim it stops the toughest headache
What concept listed below is defined as the process by which we receive and interpret information from our environment?
A. focal object B. primary effect C. perception D. conception
To analyze a capital investment using the accounting rate-of-return method, one can use an estimated amount for the annual net income
Indicate whether the statement is true or false
Media outlets describe the topics they intend to cover during the coming year by
A) holding press conferences. B) publishing editorial calendars. C) creating special televised business-to-business campaigns. D) hiring celebrity spokespersons to make announcements at industry conventions. E) leaking information to a select handful of elite industry bloggers.