Large corporations such as General Electric and Westinghouse have learned that better
listening means better profits.
Indicate whether the statement is true or false
TRUE
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Which of the following is a demographic pattern in regard to media characters?
a. Males outnumber females three to one on TV b. White Americans are 80% of all characters c. People aged 20 to 50 are three quarters of all characters d. All of the above
When developing your complete sentence outline, each main point or sub-point should express
A) several ideas so you have options during your speech. B) your views about your topic. C) only one idea. D) None of these answers are correct.
Which method is used to calculate the exact number of hours spent on a project and is considered the only sound way that a public relations firm can intelligently determine a fee?
a) Basic hourly fee b) Retainer fee c) Fixed project fee d) PRServe fee
Which of the following is NOT a guideline for a speech of introduction?
A) Keep the focus on the person being introduced. B) Be brief. C) Establish the speaker's credibility on the topic. D) Excite the audience's expectations, even if that means having to oversell the speaker a bit.