Which merchandising position is responsible for selecting merchandise to ensure a focused continuity for a particular segment of business?
a. buyer
b. associate buyer
c. store manager
d. divisional merchandise manager
a
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Which of the following is an example of the "curse of knowledge"?
A. A writer with a large vocabulary writers a novel using many words that the average reader cannot understand. B. A plumber brings every tool he owns to a job, just to make sure he has everything he could possibly need to do the job in one visit. C. An experienced programmer points out a sequence of code that is likely to cause problems when the program is run. D. A developer of iPhone apps develops several apps that nobody wants. E. An experienced physician leaves private practice and becomes an X-ray technician.
Which of the following does not identify the sponsor's name?
A) a disguised survey B) a confidential survey C) an anonymous survey D) an "undercover" survey E) none of the above; sponsors must always be identified to comply with FTC rules
Kevin Pinker is a freelance computer programmer who writes computer algorithms for companies such as SoftStar and BlueHill. SoftStar and BlueHill use these algorithms to make specific programs based on online market research
These programs are then sold to the online retailer, Abundon, which then sells them to individual consumers and businesses. Which of the following is a marketing intermediary in this chain? A) SoftStar B) BlueHill C) the consumer D) Abundon E) Kevin Pinker
Fixed costs ________ as the number of units produced increases
A) decrease B) increase C) divide in half D) remain the same E) increase at a diminishing rate