What is the most crucial component of a news story?

a. quotations
b. grammar
c. impact
d. length


a. quotations

Communication & Mass Media

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According to the text, ______ refers to an individual’s ability to influence others to do what the individual wants, as well as an individual’s ability to resist the influence attempts of others.

A. communication competence B. self-esteem C. power D. egalitarianism

Communication & Mass Media

The channel that carries a message to many receivers is called:

A. mass communication. B. mediated communication. C. mass medium. D. new media.

Communication & Mass Media

Critics of Social Penetration Theory are concerned that ________ is too narrowly interpreted.

A. personality B. reciprocity C. self-disclosure D. relational development

Communication & Mass Media

What mistake do beginning speakers often make regarding the complexity of their speeches?

A) They often make their speeches too complex. B) They often simplify their speeches too much. C) They often combine varying levels of complexity in one speech. D) They often present the most complex information first.

Communication & Mass Media