Which of the following summarizes the benefit of the strategic alliance between HP and DreamWorks?
A. DreamWorks was able to enter a new market, and HP was able to strengthen its old market.
B. Both HP and DreamWorks were able to enter a new market that they would not have been able to pursue alone.
C. HP was able to enter a new market, and DreamWorks was able to strengthen its old market.
D. HP and DreamWorks each strengthened their separate markets without impinging on each other's markets.
Answer: B
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