________ refers to systems that automate requests, complaints, product returns, and information requests
A) Data warehouse
B) Enterprise marketing management
C) Customer service and support
D) Execution management
E) Sales force automation
C
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Customers in the mainstream market are ________
A) less dependent on what others think than are most people B) less willing to put up with less-than-complete solutions C) more knowledgeable than the average customer D) less price sensitive than the average customer E) the first set of buyers for a new product or service
In which of the following cases does a class action occur?
A. There are no factual disputes to be decided by the jury. B. The defendant has multiple grounds for appeal. C. A group of plaintiffs collectively brings a lawsuit against a defendant. D. The plaintiff does not reply to the defender's cross-complaint.
Some cellular providers are signing deals with business partners wanting to market products based on specific phone users' locations and calling habits. These cellular providers are participating in a new trend called ________
A) telemarketing B) data warehousing C) reality mining D) virtual mining E) prediction marketing
Reasons are the explanations or justifications provided as support for a conclusion
Indicate whether the statement is true or false