The ________ answers the question: What can be done to solve the problem?

a) attention step
b) satisfaction step
c) motivated sequence
d) need step


ANS: b

Communication & Mass Media

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Journalists tend to throw most news releases away because ________

A) the releases often don't have a local angle B) the releases often are too promotional C) the releases often use inverted-pyramid organization D) A and B E) All of the above

Communication & Mass Media

During the __________ stage of strategic planning, you will decide what reasoning, organizational

pattern, and supporting material to use. A) selecting the means B) identifying constraints C) identifying opportunities D) identifying your purpose E) promoting your ethos

Communication & Mass Media

Forgetting curve refers to

A) how listeners' opinions change from positive to negative. B) how easy it is for speakers to forget parts of their memorized speeches. C) the relationship between what listeners understand and what they remember. D) the rate at which information is forgotten over time. E) the relationship between memory, primacy, and recency.

Communication & Mass Media

CHOOSE ALL THAT APPLY. Which groups are considered members of a unique culture?

a. Comic book fans b. Farmers c. Musicians d. Fast-food employees

Communication & Mass Media