The ________ answers the question: What can be done to solve the problem?
a) attention step
b) satisfaction step
c) motivated sequence
d) need step
ANS: b
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Journalists tend to throw most news releases away because ________
A) the releases often don't have a local angle B) the releases often are too promotional C) the releases often use inverted-pyramid organization D) A and B E) All of the above
During the __________ stage of strategic planning, you will decide what reasoning, organizational
pattern, and supporting material to use. A) selecting the means B) identifying constraints C) identifying opportunities D) identifying your purpose E) promoting your ethos
Forgetting curve refers to
A) how listeners' opinions change from positive to negative. B) how easy it is for speakers to forget parts of their memorized speeches. C) the relationship between what listeners understand and what they remember. D) the rate at which information is forgotten over time. E) the relationship between memory, primacy, and recency.
CHOOSE ALL THAT APPLY. Which groups are considered members of a unique culture?
a. Comic book fans b. Farmers c. Musicians d. Fast-food employees