With the ________ method, advertising costs have a consistent relationship to a firm's sales volume and/or profit level.
A. percentage of sales or profits
B. objective
C. units of sales
D. executive decision
Answer: A
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Although interpersonal citizenship behavior is beneficial in many contexts, it may be most important when people work in
A. technical jobs. B. small groups. C. managerial jobs. D. service jobs. E. large groups.
People who referred 10 friends to the Procter & Gamble website for Physique shampoo received a free, travel-sized styling spray and were entered in a sweepstakes to win a year's supply of the shampoo. The promotion generated 2 million referrals and made Physique the most successful new shampoo ever launched in the United States. To accomplish this, P&G used ________.
A. buzz marketing B. opt-out marketing C. customerization D. viral marketing E. niche marketing
A facility that serves the market where it is located but also assumes responsibility for product customization, process improvements, product modifications, or product development is
A) an offshore facility. B) a source facility. C) a server facility. D) a contributor facility.
An investor offers $150,000 for 30% of the company. What is the post-money valuation of the company?
a. $350,000 b. $500,000 c. $50,000 d. it cannot be determined