Which of the following is a form of direct marketing that involves tracking and analyzing the purchase patterns of specific customers?
A. personal selling
B. multilevel marketing
C. sales promotion
D. database marketing
E. mass advertising
Answer: D
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______ is the percentage of customer orders that can be fully and completely filled from items in stock.
A. Order fill rate B. In-stock probability C. Out-of-stock probability D. Order delivery completion
Vimonland Theme Park sells the necessary rights to an investment company to run a Vimonland theme park in a foreign country
The investment company gains most of the profits from the enterprise while paying Vimonland Theme Park a percentage as royalties. This is an example of _____.
a. licensing
b. contract manufacturing
c. exporting
d. importing
Which of the following statements is true about trade secrets?
A) A trade secret is a distinctive mark, word, design, picture, or arrangement used by the producer of a product that tends to cause consumers to identify the product with the producer. B) Inventions and designs are not considered as trade secrets. C) A trade secret is protected by the common law as long as it is kept secret and comprises elements not generally known in the trade. D) If a trade secret is discovered by a competitor through reverse engineering, the competitor may not profit from the discovery without paying royalties to the party holding the trade secret.
It is more difficult for a(n) ____________________ to prove libel or slander than it is for a private citizen
Fill in the blank(s) with correct word