Which is not an example of surface-level diversity?
A. gender
B. ethnicity
C. values
D. age
C. values
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When the economy is sluggish, final consumers have less money to buy their favorite computer gadgets; and this leads to touchscreen manufacturers selling less product to computer makers like Apple. This illustrates the concept of
A. "Product" as potential customer satisfaction. B. unsought products. C. derived demand. D. brand rejection. E. brand nonrecognition.
The most effective radio commercials should
A. use more adjectives than verbs. B. act as if radio is an international medium. C. mention the advertiser's name only once. D. avoid asking for the order. E. use familiar sound effects.
Fixed position layouts
A) support mass assembly of products. B) are layouts in which products remain fixed and machines or equipment are moved to products. C) are usually U-shaped production lines. D) are layouts in which equipment and machines remain fixed and products are moved to machines.
According to Graham Wallas' description of the creative process, a creative thought includes a(n) ________ stage.
A. incubation B. industry survey C. elimination D. combination