Discuss the difference between connotative and denotative meanings. Provide examples that demonstrate these concepts.

What will be an ideal response?


- Denotation is the common meaning associated with a word-its standard dictionary definition. Denotative meanings are usually readily understood.
- Connotation is the subjective meaning of a word, what a word suggests because of feelings or associations it evokes. The connotative meaning is based on the context in which the word is used, how the meaning is expressed nonverbally (tone of voice, facial expression of the speaker, and so on), and the understanding of the person who is receiving it. When we communicate, we usually use words connotatively.
- The competent communicator can differentiate between denotative and connotative meanings and understands which is being used in a given situation.
- Student examples will vary.

Communication & Mass Media

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