Jenny always buys Stacy's brand pita chips. She does not even consider alternatives. Jenny is a ________ customer.

A. price-sensitive
B. brand-association-oriented
C. brand-persuasion-oriented
D. brand-extension-oriented
E. brand-loyal


Answer: E

Business

You might also like to view...

A(n) ________ is a hearing before a trial in order to facilitate the settlement of a case.

A. en banc hearing B. arbitration C. settlement conference or pretrial hearing D. remittitur

Business

When more than one variable must be controlled, the researcher must use true experimental designs

Indicate whether the statement is true or false

Business

In organizational structure, ______ deals with the physical separation of different parts of the organization.

A. horizontal differentiation B. spatial differentiation C. vertical differentiation D. complexity

Business

Discuss the Digital Revolution.

What will be an ideal response?

Business