Which of the following best completes the sentence, ‘Social games have relatively low ______, but overall games exhibit a high degree of ______.’?
a. Stickiness, reach.
b. Reach, stickiness.
c. Stickiness, addiction.
d. Reach, addiction.
e. None of these.
b. Reach, stickiness
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According to Michael Porter, the suppliers in an industry enjoy bargaining power when ________
A) there are many suppliers to choose from B) their products or services are not differentiated C) their products or services carry low switching costs D) their businesses are not threatened by alternative products
The most unlikely element of a localized multidomestic strategy is
A. adapting marketing and distribution to the buying habits, customs, and culture of each host country B. granting country managers fairly wide strategy-making latitude C. scattering plants across many host countries, each producing product versions for local area markets D. selling directly to buyers (perhaps via the company's website) to avoid having to establish networks of wholesale/retail dealers in each country market E. considering the preference for local suppliers (use of some local suppliers may be mandated by host governments)
Whether you are debating solo or part of a team, your job is
a. to develop and present arguments to support your stance. b. to tear down the opposing side. c. to “win” the debate. d. to trick people into believing your side.
A quasi-custom product:
A) gets its apparent customization from the combinations available from a small number of modules. B) is often the output of repetitive focus facilities. C) is a valid description of a fast food sandwich. D) only applies in services. E) All but D are true.