At Dell's website, a student can order a laptop computer with the exact memory capability and software that she wants and have it shipped to her dorm room within 48 hours. This is an example of
A. a single target market approach.
B. a combined target market approach.
C. a diversification strategy.
D. mass customization.
E. task transfer.
Answer: D
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A salesperson who represents a company with many products will most likely need to:
A) ask the customer many summary questions B) sell the customer the most popular products C) configure an appropriate solution for the customer D) create value by including all products in the solution E) engage in transitioning during the sales presentation
An important implication of the rise in electronic banking to retailers is the _____
a. growth in national credit and debit cards b. growth in banking from home c. increase in collection responsibilities d. increase in importance of retailer-generated credit cards
The higher the interest (discount) rate, the greater the present value of a future payment
Indicate whether the statement is true or false.
In most, if not all, cases where there is a legal detriment to the promisee, there is also a legal benefit to the promisor
a. True b. False Indicate whether the statement is true or false