Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a "soft sell" approach for her new makeup line. The communications mix mode that has these characteristics is ________
A) sales promotions
B) events and experiences
C) advertising
D) direct and interactive marketing
E) personal selling
B
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Indicate whether the statement is true or false
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Answer the following statements true (T) or false (F)
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