Demographics are defined as
a. arguments the publisher can use to demolish the messages
b. descriptive characteristics about the people you are targeting
c. attitudes, values, and beliefs held by the people you are targeting
d. the hobbies, activity participation, and voter preference of people you target
b. descriptive characteristics about the people you are targeting
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Which of the following is not a news value?
a. Prominence b. Conflict c. Timeliness d. Commonality
As your textbook explains, a speaker who assembles a speech by copying word for word from two or three sources is committing what kind of plagiarism?
A. Global B. Patchwork C. Secondary D. Partial E. Incremental
In which situation is a “negative persuasion” effect occurring?
a. when a speaker moves the audience in the opposite direction of what was intended b. when an audience perceives a speaker as overly pessimistic and gloomy c. when a speaker stirs listeners to accept a harmful or hateful viewpoint d. when a hostile audience is swayed by an unusually charismatic speaker
When an organization chooses to employ a plan of communication that has been proven effective in the past at reducing the equivocality of information, ________ is the influential rule that is being applied.
A. success B. duration C. effort D. expertise