Having good competitive intelligence about rivals' strategies and moves to improve their situation is important because
A. it identifies who the industry's current market share leaders are.
B. it enables company managers to determine which rival has the worst strategy and how to avoid making the same strategy mistakes.
C. it helps identify which rival is in which strategic group.
D. it enables more accurate predictions about how long it will take a particular rival to copy most of what the strategy leader is doing.
E. it allows a company to anticipate what moves rivals are likely to make next and to craft its own strategic moves with some confidence.
Answer: E
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