In marketing research, ________ scales are used to measure relative attitudes, opinions, perceptions, and preferences. In the opening example for Chapter 8, this was shown by the rank order of the most admired companies
A) nominal
B) ordinal
C) interval
D) ratio
B
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Answer the following statement true (T) or false (F)
The voluntary dissolution of a corporation is approved by the shareholders and board of directors
a. True b. False Indicate whether the statement is true or false
A sound production studio uses a wide variety of audio hardware and software to record and manipulate music and sound recordings.
Answer the following statement true (T) or false (F)
Answer the following statements true (T) or false (F)
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