Why are innovators important to marketers?
What will be an ideal response?
Innovators are crucial to the success of any new product or service because they help the product gain market acceptance. Through talking about and spreading positive word of mouth about the new product, they prove instrumental in bringing in the next adopter category, early adopters.
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A classified balance sheet:
A. Measures a company's ability to pay its bills on time. B. Reports operating, investing, and financing activities. C. Organizes assets and liabilities into important subgroups that provide more information. D. Broadly groups items into assets, liabilities and equity. E. Reports the effect of profit and dividends on retained earnings.
______ is any action such as firings, demotions, schedule reductions, or changes that would harm the individual employee.
A. Constructive discharge B. Retaliation C. Right-to-sue D. Adverse employment action
The property on which a security interest is taken is called collateral
Indicate whether the statement is true or false
Which tool would allow a manager to estimate how much of a product will sell in a three-month period?
A. advertising effectiveness study B. demand analysis C. promotion evaluation D. sales tracking E. sales forecasting